The Orlando Magic and the Miami Heat have all the ingredients -- two in-state teams, a coach who was fired by the opponent, and a legitimate superstar on each side -- finally to generate the kind of energy they always have expected but usually lacked.

They just need the Heat now to step up a notch.

The Magic beat the Heat for the 10th consecutive time, 86-76, Friday night, thrilling an unusually loud, sold-out crowd at Amway Arena.

You could feel it out there, no question," said Magic Coach Stan Van Gundy, who was fired by the Heat early in the 2005-06 championship season. "It's still just one win on the schedule, but it (the rivalry) is back. Our guys felt something extra tonight."

Van Gundy and Heat coach Eric Spoelstra -- once assistants together in Miami -- are close friends, but they love nothing better than beating each other. Magic center and Heat guard Dwyane Wade grew close playing together on the USA Olympic team this summer, but they each quietly believe they are better than the other.

You have to beat the team in your home state," said Magic point guard Jameer Nelson. "Yeah, there's a rivalry there, whether you want to admit it or not. We've been beating them, and you want to keep that going."

The last time the Heat beat the Magic was during Miami's championsh ip season (2005-06). Earlier in the decade, Miami won eight consecutive times. The Heat still hold a 40-36 all-time advantage.

The biggest problem in developing the rivalry has been both the lack of playoff matchups and the lack of close games. Although they are in their 20th and 21 seasons, respectively, they have met only once in the playoffs (1997) with Miami winning, 3-2. And during the Magic's current 10-game winning streak, only one game was decided by three points or less.

This one looked like it could have been a thriller -- with Wade dominating early -- but it never quite materialized. Wade led everyone with 33 points Friday -- he is leading the league in scoring -- but he failed to score in the final period. He missed his last six shots, allowing the Magic to coast home with another victory.

Wade blocked an attempted dunk by Magic rookie Courtney Lee midway in the fourth quarter, and glared at him afterward *&^%$ but he still doesn't have the supporting cast to seriously challenge. Howard blocked his shot -- and knocked him down -- just a few minutes earlier.

We still have to play them in Miami coming up," said Magic forward Rashard Lewis, who had a team high 17 points. "They are going to be better. I didn't realize we've beaten them so much, but that's something you want to keep going."